Frequently Asked Questions

We welcome your questions and comments! A list of sponsorship deliverables and support FAQ’s are listed below. Contact Sponsorship Chair Diane Saeger and Sponsor Committee about sponsorships at

Reach out to Eva Chiu at or with any additional questions and/or comments that you may have. Visit Directions North America website for updates about the conference as well as:

How do we submit sponsorship deliverables? What about kiosk and banner artwork?

This Sponsor Portal has all the artwork guidelines, and submission forms and dates you need! Select your Sponsorship Level on the left navigation to see a list of your included sponsorship benefits and deliverables. Then, follow links for the appropriate submission forms and guidelines. Be sure to submit by the submission deadlines so you won’t miss out or incur past-due costs. Submissions such as logos, company profiles, session details, etc. should be uploaded to the dedicated Hightail space listed on the submission forms. You will receive an automatic acknowledgement.

Kiosk and banner artwork files along with the appropriate submission forms should be sent directly to Willwork at Monitor rental requests should be noted on the submission forms. You will receive proofs for approval. To avoid delays and to streamline submissions, you do not need to copy us on your submissions.

How do we register our attendees?

Please go to the Directions North America Registration page to see available Passes and follow the links to register online. Use your Sponsor Registration Code(s) to register your included passes. Additional passes are available at prevailing conference rates – register early to take advantage of early bird savings!

How do we purchase Expo Only Passes?

Expo Only Passes are available only to registered Sponsors and Expo Exhibitors. On the Conference Pass selection page, scroll to Expo Only Passes and enter this Access Code: EXPO2024.  This will let you unlock and select Expo Only Pass.  Each Pass is $895. You can purchase multiple Expo Only Passes.

Our Bronze Sponsorship includes 2 Expo Only Passes. How do we redeem them and how can we upgrade them to Full Conference Passes?

To redeem, follow the instructions above to purchase an Expo Only Pass.  After you have selected Expo Only Pass, then enter your included Bronze Sponsor Expo Only Pass code as a Coupon and hit Validate to redeem. If you want to upgrade to a Full Conference Pass, select Full Conference Pass (instead of Expo Only Pass) then enter your included Bronze Sponsor Expo Only Pass code as a Coupon and hit Validate. This will give you a credit of $895 towards a Full Conference Pass.

How do we reserve hotel rooms for our attendees?

Directions North America 2024 has reserved a room block at the conference hotel Sheraton San Diego Hotel & Marina. Reserve your rooms through our direct link listed on the Venue page. The room rate is $229 per night plus applicable taxes, and waived daily standard resort fee of $26 applicable to other guests. Rooms can be sold out, so be sure to book early and book direct! Cancellation policy at Sheraton is 72 hours. 

Scam watch reminder: Directions has not authorized any reservation agents to approach sponsors and attendees. No company should call, email or contact you directly about your hotel room reservation. Third parties cannot offer you better price and flexibility. Only reserve your room directly with the hotel via the Directions’ link. 

Where can we find Directions North America logos, email signatures, and social media tags?

Directions North America 2024 logo pack and your Sponsor Email Signature graphics are listed on the page of your Sponsor Level. Spread the word -  grab Email Signatures for Speakers, Attendees, and Volunteers on the Promote DIrections page. For Directions North America use hashtag #DirectionsNA. Other relevant tags to use include: #MSDyn365, #MSDyn365BC, #MicrosoftDynamics365, #MicrosoftDynamics, #Dynamics365, and #MSPartner.

How can our attendees make the most out of Directions North America 2024?

Your best bet is to visit the Directions North America website for updates on schedule, networking opportunities, Partner Celebration, FAQ’s, policies, and much more! Registered attendees will also receive regular emails from Directions North America on what’s the latest.

What are the Premier Sponsor Exhibits and Expo hours?

Diamond, Gold, and Silver Sponsors have kiosks at Premier Sponsor Exhibits – visit the Premier Sponsor Exhibits page for show hours. All Sponsors and Expo Exhibitors have kiosks at Welcome Expo on Sunday April 14 evening and Expo Reception during lunch and evening on Monday April 15 – visit the Expo page for show hours.

What do we need to know about Exhibits and Expo setup?

Sponsor setup time is 9:30 AM – 12 PM on Sunday, April 14. Your included kiosks are turnkey – so your kiosk(s) with power drops and included banner(s) will already be in place when you arrive at setup time. If you have made advanced shipments through Directions North America’s exhibitor services company Willwork Global Event Services, your shipped materials will be placed in your kiosk (Pro tip: sponsors who have multiple kiosks be sure to identify which kiosk you’d like your materials to be delivered on the Advance Shipment Forms.) If you have requested monitor rentals, your monitors will be mounted and in place. Willwork will have a team of service representatives during setup and at conference to provide assistance. 

Beware of security.  To ensure security of your properties, please do not leave computers, valuable items and sensitive materials unattended at any time. While there will be security personnel on duty during conference and off hours, Directions cannot be responsible for any damage or lost items. Your exhibit must be removed at the conclusion of Exhibit Teardown.

When can we choose our kiosk assignment(s)?

Directions North America Sponsorship Committee assigns Premier Sponsor Exhibit kiosk and Expo kiosk placements to ensure the process is fair to all sponsorship levels. As soon as the process is complete, we will communicate your kiosk locations to you. If you have questions and/or comments about placements, please reach out to Sponsorship Chair Diane Saeger and Sponsorship Committee at

What should we know about our included ISV Session(s)? Do speakers get discounted speaker passes?

Check out the ISV Sessions page for audio visual and room set up information. You can use your own or Directions North America’s PowerPoint Templates. Submit your ISV Session and speaker information for publication on the conference agenda. Your ISV Session Speakers will have the notation Speaker on their conference badges; however, Speaker Passes are available only to track (educational) session speakers (see Directions’ Policies). Directions North America Sponsorship Committee assigns ISV Session time slots to ensure optimal scheduling for all participants. As soon as the schedule is set up, we will communicate the date(s), time(s) and location(s) to you. If you have questions and/or comments about placements, please reach out to Sponsorship Chair Diane Saeger and Sponsorship Committee at

What should we know about our General Session Presentation(s)?

Directions North America is delighted to have your company present during a General Session. Check out the General Session Presentations page for General Session Presentation Guidelines and audio visual set up information. Submit General Session Presentation Description which will be published on conference agenda, and General Session AV Questionnaire. PowerPoint slide decks and videos must be reviewed and approved by Sponsorship Committee and Board (see Guidelines for details.) All presenters are required to participate in Stage Rehearsals starting on the morning of Sunday, April 14. During rehearsals the Directions Planning and AV teams will be on hand to assist. Once the Rehearsal Schedule has been set up, we will communicate your scheduled date and time to you. Please reach out to Eva Chiu at if you have questions and/or comments.

What should we know about General Session Videos?

If your General Session Presentation includes videos or if you have purchased an option to show a video during a General Session, please check out General Session Videos page for Video Submission Guidelines and format. Videos must be reviewed and approved by Sponsorship Committee and Board (see Guidelines for details.)

How do we capture leads?

Attendee badges come with a QR code with attendee’s contact information. Directions North America will make available a contact scanning app provided by registration system vendor Eventsqiid. Please visit Contact Scanning page to view demo videos and access links to download the app.

Are there meeting spaces available for additional one-on-one or small group meetings?

In addition to ample networking opportunities happening throughout the conference, check out Directions Connections networking hubs with tables equipped with power and USB charging stations located at Pacific Jewel Foyer and Coral Foyer. Great for ad hoc meetings. No reservations required.  Directions Meeting Hub offers reserved meeting times for small group meetings of up to 4 people at Harbor Vista Gallery. Reservations links will be available just prior to conference start.

Can we offer pre-conference training sessions?

Directions North America has limited session rooms available on the pre-conference day of Saturday April 13 for sponsors’ training sessions. Sponsors are responsible for room rentals, and AV setup and F&B costs. Please contact Eva Chiu at to discuss your needs.

How about additional program and hospitality opportunities?

Sponsors and speakers have invested valuable time and resources to be at Directions North America. All sponsor and hospitality events must not be in conflict with Directions North America (see Rules and Regulations.) Such events must be approved by Directions North America and should take place outside of conference program hours including all sessions, Welcome Expo, Expo Reception, and Partner Celebration. Sponsors who would like to host receptions and/or gatherings at the hotel please contact Eva Chiu at to discuss your needs and for introductions to the Hotel team. If you’d like to host receptions and dinners at on-site or off-site restaurants for Partners, please schedule outside of conference program hours.

Need Help?

Visit the Directions North America Website for agenda, FAQs, policies, conference updates, and much more!

To contact your Directions sponsorship team, please e-mail

You may also directly contact:

Diane Saeger, Sponsorship Chair & Sponsorship Committee

Eva Chiu, Conference Planning & Operations